The single received mostly positive reviews from music critics. On August 20, 2017, Showtime released a promotional video featuring the band performing "The Man" to promote Floyd Mayweather Jr. On July 31, 2017, the band performed "The Man" on Jimmy Kimmel Live!. BBC Radio 1's Annie Mac debuted the track as "Annie Mac's Hottest Record in the World". On June 14, 2017, "The Man" was released as the lead single from Wonderful Wonderful. Among the tweets was a photograph of Flowers wearing a silver jacket with gold lettering spelling out "The Man".
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Starting on May 6, 2017, the band tweeted a series of photographs and short videos to tease their then-untitled fifth studio album. Lyrically, the song is a self-reflection of Brandon Flowers' cockier early years and described by himself as a way of reconciling that wide-eyed character with the man he is now. The track contains elements of the 1975 Kool & the Gang song " Spirit of the Boogie". "The Man" is a new wave, pop rock, disco-rock and glam rock song written by the Killers and Jacknife Lee, the latter of which also produced it. The artwork for the single features Flowers's youngest son Henry and was shot by Anton Corbijn. It's actually more about compassion and empathy." According to the band's vocalist Brandon Flowers, the song is a response to the more delicate songs of the album, including " Rut" and "Some Kind of Love": "Those songs came and it was like, 'These are more tender or contemplative than we've ever been, how did we get to this point?' Reflecting on that was where 'The Man' came from." It's sort of tongue-and-cheeking that, how that is not really the point of being a man at all. Sort of your chest out, the breadwinner, nothing could stop you, invincible sort of thing. What it meant to be a 'man' in your 20's. stated that the song's lyrics were "largely about how when we were younger we felt invincible.